Utilising the Established Image

Fish World has been designed to project a relaxed yet sophisticated ambience throughout its outlets. Whether you are a Franchisee operating a sit-in restaurant or a food court location, we have standard design layouts for the seating area, serving counter, kitchen and uniforms. The corporate design also applies to the menu and all the marketing and advertising tools. Fish World has a unique and individual look that distinguishes it from other fast food businesses.

A typical feature and brand positioning of Fish World is the menu presentation. Large coloured pictures of each dish are displayed on the wall not only in order to entice diners but also to help them visualise their meal.

The name of each dish has been carefully chosen, some evoking the romance of the sea, some reminiscent of a famous story but always reminding and emphasizing on the basics of the concept. The tag line 'Feed your senses and fuel your soul' is consciously associated with Fish World to continuously reinforce and distinguish its branding.

The open counter, the overall design and colour scheme have all been specifically created to make the customer feel comfortable and welcome at Fish World. We want to ensure that not only the palate but also the eyes are subjected to a unique experience which is a deliberate strategy to enhance brand recognition.

These factors have been balanced and standardised in all our franchises in order to ensure the same eating experience to all our customers wherever they are. To achieve this, all the necessary support, guidelines, material and other marketing tools are provided to all franchisees. Also, the rigorous application of these precise standards, enables customers to instantly identify and recognise the Fish World Registered Trade Mark.