At Fish World, we believe in two things; working as a team, and being the best. Our multinational management and development team includes experienced professionals in the fields of marketing, finance, law, architecture, digital photography / graphics and IT / internet. Their nationalities span the globe, from Germany and the UK, through Egypt, Australia and the USA.

When you sign up for a Fish World franchise, you will get the following benefits:

Over the past years the food industry has seen intense growth and market penetration, but the choices available to the consumer remain extremely limited, mainly confined to burgers and variations of fried chicken. As a result, more and more people are looking for outlets that offer a different kind of food, one which is wholesome and delicious, falls within a certain price range and is served within a reasonably short time. Fish World, the authentic American quick-serve seafood restaurant was conceived with the same criteria in mind over two decades ago.

The concept is to offer nutritious and tasty food that is different and unique in contrast to other fast food choices. Seafood is an ideal and healthy food which provides essential nutrients and vitamins to the body, as well as acting as a safeguard against heart diseases. It is also widely accepted by all age groups, across cultural and religious barriers, and is a particular favourite in the Middle East.

With this in mind, Fish World has developed a nutritious and appetizing menu that guarantees fresh and natural ingredients as well as answers to peoples' increasing quest for a healthier diet. Along with this, systems and processes have been put in place to ensure an efficient operation together with quick and excellent service.

Although Fish World has been evolving into a very successful commercial venture, there are still many untapped markets. Therefore, Fish World is now offering unique franchise opportunities to selected entrepreneurs and business people. Owning a Fish World franchise will take its proprietor into a world of highly sought-after restaurateurs with a great potential for profits.

Fish World has been designed to project a relaxed yet sophisticated ambience throughout its outlets. Whether you are a Franchisee operating a sit-in restaurant or a food court location, we have standard design layouts for the seating area, serving counter, kitchen and uniforms. The corporate design also applies to the menu and all the marketing and advertising tools. Fish World has a unique and individual look that distinguishes it from other fast food businesses.

A typical feature and brand positioning of Fish World is the menu presentation. Large coloured pictures of each dish are displayed on the wall not only in order to entice diners but also to help them visualise their meal.

The name of each dish has been carefully chosen, some evoking the romance of the sea, some reminiscent of a famous story but always reminding and emphasizing on the basics of the concept. The tag line 'Feed your senses and fuel your soul' is consciously associated with Fish World to continuously reinforce and distinguish its branding.

The open counter, the overall design and colour scheme have all been specifically created to make the customer feel comfortable and welcome at Fish World. We want to ensure that not only the palate but also the eyes are subjected to a unique experience which is a deliberate strategy to enhance brand recognition.

These factors have been balanced and standardised in all our franchises in order to ensure the same eating experience to all our customers wherever they are. To achieve this, all the necessary support, guidelines, material and other marketing tools are provided to all franchisees. Also, the rigorous application of these precise standards, enables customers to instantly identify and recognise the Fish World Registered Trade Mark.

Since its inception, Fish World has experienced a continuous and steady growth. This has been the result of the quality of our product and its widespread appeal. But more than this, our success is the result of running an extremely lean, financially fit operation, streamlined over the years through the most efficient application of our resources. It is this expertise that we pass on to Fish World franchisees and it is this knowledge that makes them profitable ventures, guaranteed to succeed.

Although there are no hard and fast rules, the average return on investment (ROI) in a Fish World franchise can be very high, depending on what the franchisee can put into the venture. Therefore, anyone willing to make a long term financial commitment to the business can expect fruitful returns both in the short and long term.

When you sign up for a Master Franchisee Package, you are buying the following services:

The simplification of procedures is the essence of an effective franchise operation. Not only is seafood particularly delicate as far as storage and cooking are concerned, we also have to make sure that our food tastes like no one else's. In this twofold quest, we have managed to devise operating procedures that are both simple to emulate but highly effective when it comes to flavour and style.

The equipment used in our franchises is strictly specified in order to maintain standardisation of procedures. It is both user-friendly as well as easy to run and maintain. The kitchen layout and workflow planning is carried out to enhance productivity and response time, as well as to accommodate all the equipment in a limited space.

Innovative ideas are used to emphasise the uniqueness of our product. A few distinct apparatuses have been selected to cater to our menu. These include a corn steamer, a potato baking oven and an automated fryer, specially programmed to our specific application.

Some of this equipment is displayed on the counter area to arouse customers' interest when ordering food, as well as to demonstrate the level of technology used at Fish World.

One of the most important factors of any successful enterprise, resides in its human resources and the effort invested in quality training. Although we realise how difficult it can be to hire professionally qualified and trained personnel, we pride ourselves in keeping an open mind and a certain flexibility regarding staff experience and qualifications. Therefore our emphasis is on providing extensive and comprehensive training programmes to all our staff, especially since Fish World has slightly more complex food preparation and more elaborate service than other outlets.

We hire some of the best professionals in the field of catering, to cover all aspects of our business. Training sessions include procurement, storage, processing, cooking, presentation, service, hygiene, quality control, and customer handling amongst others. To further enhance the quality of the personnel employed, periodic refresher courses are carried out.

The essence of our training programmes is never to rest on our laurels. Innovation is handsomely rewarded and we continuously strive to be pro-active by improving our services, knowing our customer's tastes better, and looking for emerging trends. This, above all, keeps us ahead of the competition.

We understand that our franchisees are very busy people and may not always contribute as much time to the business as they would like to. In order to ensure proper supervision, closed circuit cameras at the service counter and kitchen can be installed. Viewing can be accessed from almost anywhere in the world, and therefore, our franchisees are able to keep a close check on the operation at all times.

To please the palate of our customers, it is imperative to first understand their needs. At Fish World, this has been an ongoing process for over a decade, and we have made every effort not just to satisfy but also to implement our clients' requirements. This has resulted in the discovery of some basic truths about food and people's taste, and Fish World has taken great care in translating them into workable products.

The menu is divided into main courses, side orders, salads, sandwiches, kids meals, desserts and beverages. The entire menu is part of an integrated strategy which takes into account numerous factors such as the wide choice of seafood available, cooking method including grilling, frying, etc; nutritional values and calories, cultural preferences, demographic likes and dislikes, as well as practical considerations such as optimum utilization of storage, sourcing and processing capacities.

The raw materials that are selected for the preparation are of the best international standards. The seafood must be the freshest available anywhere, the spices are processed and mixed in-house to preserve their unique flavour, the soups, sauces and dressings are of the finest quality. In addition, Fish World has established very precise guidelines in the procurement of their ingredients, and franchisees are fully assisted with this.

The food served in all Fish World franchises tastes the same. To achieve this, very detailed and comprehensive instructions for each recipe are provided. So, whenever a customer walks into any of our franchise operations, he knows exactly what each dish tastes like. Consistency is, above all, the key to Fish World's success.

The following confidential information is the basis for your franchise application. The submission of this application does not obligate Fish World Company Dubai or yourself in any way or manner.